Non-IT

eCommerce Manager – Retention

Contract-to-Hire

Calculated Hire

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Digital/eCommerce Marketing Manager

6-month Contract to Hire

On-Site, Denver Metro

This position will lead eCommerce Retention efforts within our Streaming partner's business, including working with a cross-functional team to drive onsite retention. You will be a key member of the eCommerce team and will be responsible for managing right-sizing of customers and educating them on the product offerings. To achieve your goals, you will develop strategies to rapidly execute, iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment.

 

In this role, you will work directly with various departments across our digital Streaming Client to develop a retention strategy on .com and in-app to optimize the onsite experience via test and learn. These teams include but are not limited to Product leaders and marketing partners, Marketing Analytics, our internal creative agency, and the Digital Center of Excellence. As an active member of the Marketing team, you will be a model for executional excellence, a creative problem-solver and a thought leader who sets the tone of high performance within the organization.

 

Responsibilities:

  • Own retention conversation and product sales on .com and in-app
  • Represent marketing on a cross-functional team responsible for the end-to-end experience on .com and in product
  • Work with marketing and media teams to ensure optimal destinations for media, making recommendations on how to improve the experience
  • Speak with customers to identify pain points and come up with creative solutions
  • Educate the marketing department on the “how” and “why” of the Client to inform marketing tactics
  • Schedule testing and launch strategies for each new iteration of the product
  • Own the planning and management of retention content on .com
  • Monitor daily conversion rate and product sales targets closely, and strategize how to meet them through planning, testing and optimization of site content
  • Partner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goals
  • Understand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on site
  • Analyze and report on site metrics, using insights to identify opportunities and chase them down

Skills, Experience and Requirements

  • Bachelor’s degree from a 4-year university or equivalent combination of education and experience
  • 5+ years experience in eCommerce; merchandising for a high traffic site preferred
  • Adept at handling multiple competing priorities and duties in a fast-paced, results driven, changing environment, with minimal daily oversight
  • Exceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staff
  • Working knowledge and usage of Adobe analytics (or Google Analytics); expertise in analytics preferred
  • Experience managing large teams of diverse professionals
  • Strong customer and employee orientation
  • Ability to travel 20% of time

Calculated Hire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.

JO-2205-122816

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