Sr. Manager, Marketing Planning


Calculated Hire

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Senior Manager, Brand Marketing Planning

Los Angeles, CA – Hybrid

6m. Contract – Potential Extension / Conversion

The Position

Peacock is seeking a strategic marketer to lead the development and execution of our brand marketing campaigns and partnerships. The Senior Manager, Brand Marketing Planning will work closely with the Director of Brand Marketing Planning to set and execute the vision for brand marketing efforts, providing strategic direction, management, and delivery of best-in-class results. Critical to the success of this role is a sharp strategic mind with unwavering cross functional campaign leadership, ensuring all functions are actively collaborating around a unified vision. In addition, the Senior Manager, Brand Marketing will have diligent ownership of the media budget and execution for assigned campaigns.

This role will be responsible for key stakeholder management and an ability to present to and influence management as well as work closely with internal and external partners, effectively leading a functional team to achieve the goals and established KPIs.

The Person

You are a whip-smart strategist, creative thinker and business leader who can lead cross functional teams to cut through a crowded marketplace with effective campaigns and partnerships. You like to take big swings on ideas that are grounded in sharp cultural, competitive, consumer, and brand insights, unlocking opportunity to drive both short-term and long-term KPIs for the business. You operate with a challenger mentality, proactively problem-solving, and nimbly adapting to changing market conditions and business needs.

Responsibilities include, but are not limited to:

· Shape strategies for Brand campaigns and partnerships that leverage sharp insights to breakthrough in culture, with target consumers

· Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context

· Propose Brand partners that generate awareness and build brand equity for Peacock, and then launch one of a kind initiatives that deliver on mutual goals with the partner

· Serve as the full-funnel steward for marketing communications/campaigns, influencing cross-functional teams (from Marketing Strategy to Creative to Operations to Media) to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success

· Maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.

· Proactively lead re-evaluation of plans throughout the year, making recommendations on revisions or potential challenges and identifying key opportunities to help drive the Brand’s success

The Experience

· Minimum of 8 years of content and/or consumer marketing experience – Ideally with a combination of Agency and ‘in-house’ Brand Strategy, Marketing and/or Partnerships experience

· Confident leader, able to independently manage high profile workstreams and influence complex campaigns with minimal managerial support

· Demonstrated Expert track record of success in managing Brand marketing campaigns, from strategic positioning to creative campaign to results analysis

· Big picture strategic thinker with the ability to analyze/interpret data and translate research into actionable insights, for a range of audiences

· Ability to sell ideas up, down and across an organization, leveraging Expert storytelling abilities (written, verbal, and visual)

· Excellent communicator and collaborator, able to proactively build relationships with other teams and rally people towards a common goal

· An ambidextrous thinker who is both analytical and highly creative, with the ability to bring clarity to ambiguity

· Fantastic project manager talents to stay organized and execute numerous projects simultaneously

· Works quickly, nimbly, humbly – a team player who is excited by moving fast and can roll with the punches, as required in a start-up environment

· Bachelor’s Degree preferred, MBA or Master’s Degree a plus.

· Mastery of PowerPoint

Calculated Hire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.

Benefits & Perks:

Calculated Hire offers competitive medical, dental, vision, Health Savings Account, Dependent Care FSA, and supplemental coverage with plans that can fit each employee’s needs. We offer a 401k plan that includes a company match and is fully vested after you become eligible, paid time off, sick time, and paid company holidays. We also offer an Employee Assistance Program (EAP) that provides services like virtual counseling, financial services, legal services, life coaching, etc.

Pay Disclaimer: 

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.


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