Job Details

Paid Media Planner

Location: Remote (with availability for collaboration during core business hours)

About the Role

We're looking for an experienced Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight.

What You'll Do

·     Develop comprehensive, data-driven paid media plans spanning digital, social, out-of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms

·     Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes

·     Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks

·     Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels

·     Coordinate with creative and brand teams to ensure assets meet channel specs and timelines

·     Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights

·     Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level

·     Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable

What You Bring

·     5+ years of paid media planning experience, ideally across both traditional and digital channels

·     Proven ability to plan and execute across a full channel mix — digital display, paid social , programmatic, OOH, broadcast/cable TV, CTV/streaming

·     Strong expertise in digital and social media strategy and execution

·     Deep understanding of local/regional media markets — DMA-level buying, local broadcast, geo-targeted digital

·     Experience in sports marketing environments — leagues, teams, events, or endemic sports brands — strongly preferred

·     Familiarity with media planning and buying tools

·     Strong grasp of audience segmentation, reach/frequency modeling, and cross-channel attribution

·     Comfortable working independently and managing multiple campaigns simultaneously