{"id":1525,"date":"2026-08-18T18:39:15","date_gmt":"2026-08-18T18:39:15","guid":{"rendered":"https:\/\/jobs.calculatedhire.com\/jobs\/job\/a1wcv000000wfsbeai-paid-media-planner-cincinnati-ohio\/"},"modified":"2026-08-18T18:39:15","modified_gmt":"2026-08-18T18:39:15","slug":"a1wcv000000wfsbeai-paid-media-planner-cincinnati-ohio","status":"publish","type":"job_listing","link":"https:\/\/jobs.calculatedhire.com\/jobs\/job\/a1wcv000000wfsbeai-paid-media-planner-cincinnati-ohio\/","title":{"rendered":"Paid Media Planner"},"content":{"rendered":"<p><strong>Paid Media Planner<\/strong><\/p>\n<p>Location: Remote (with availability for collaboration during core business hours)<\/p>\n<p><strong>About the Role<\/strong><\/p>\n<p>We&#39;re looking for an experienced Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight.<\/p>\n<p><strong>What You&#39;ll Do<\/strong><\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Develop comprehensive, data-driven paid media plans spanning digital, social, out-of-home (OOH\/billboard), linear TV, Connected TV (CTV), and streaming platforms<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Coordinate with creative and brand teams to ensure assets meet channel specs and timelines<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Leverage sports marketing knowledge to plan around tentpole moments, season start\/pause\/resume needs, and sports-adjacent audiences where applicable<\/p>\n<p><strong>What You Bring<\/strong><\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>5+ years of paid media planning experience, ideally across both traditional and digital channels<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Proven ability to plan and execute across a full channel mix \u2014 digital display, paid social , programmatic, OOH, broadcast\/cable TV, CTV\/streaming<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Strong expertise in digital and social media strategy and execution<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Deep understanding of local\/regional media markets \u2014 DMA-level buying, local broadcast, geo-targeted digital<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Experience in sports marketing environments \u2014 leagues, teams, events, or endemic sports brands \u2014 strongly preferred<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Familiarity with media planning and buying tools<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Strong grasp of audience segmentation, reach\/frequency modeling, and cross-channel attribution<\/p>\n<p><span style=\"font-family: Symbol;\">\u00b7<\/span><span style=\"font-size: 7pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Comfortable working independently and managing multiple campaigns simultaneously<\/p>\n","protected":false},"author":0,"featured_media":82,"template":"","meta":{"inline_featured_image":false,"_promoted":"","_job_location":"cincinnati, Ohio","_application":"applications@staffingfuture.com","_company_name":"Calculated Hire","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-types":[8],"class_list":["post-1525","job_listing","type-job_listing","status-publish","has-post-thumbnail","hentry","job-type-contract"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Media Planner, cincinnati Ohio<\/title>\n<meta name=\"description\" content=\"Paid Media Planner, cincinnati Ohio - Search the latest jobs from Calculated Hire. 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